Twitter Retargeting with tailored audiences is a new way to advertise using customer intent data. For the first time ever, advertisers can re-engage site visitors on Twitter, desktop and mobile, using a Promoted Account or 140-character “Promoted Tweet”.

Twitter Retargeting works the same as standard web or Facebook retargeting. If a visitor comes to your site to learn about your products, but leaves before purchasing, we can display a Promoted Tweet or Promoted Account the next time they check Twitter. This helps bring prospective customers back to your site, or gets them to follow your page, and keeps you top of mind.

Increase Your Reach Across Devices

76% of Twitter’s monthly active users access the platform on mobile devices. Re-engage potential customers both at their computers or on-the-go with their phones and tablets.